A box of three identical rolls of Lomography Color Negative 400: 135 format, ISO 400, colour negative, C-41 process.

How the picture looks

Saturated, emphatically dense colour — that is the signature of the Lomography colour line, and what sets it apart from the more neutral professional films.

What to shoot on it

ISO 400 is the most universal speed there is: an overcast day, shade, a room with a large window, an evening street with a fast lens. If you do not know in advance what light you will be shooting in, this is the one to take.

Why a pack

Three rolls is a working supply for a trip or several walks, and cheaper than buying singly.

Storage and processing

Unopened rolls go in the fridge; let them warm up in their sealed wrapper before shooting. Processing is ordinary C-41.